Case Study

Revolutionizing the Restaurant Industry

Industry: Industry Hospitality tech (B2B, B2C) · Sweden

Technologies: React · Angular · React Native · PHP · Symfony · TypeScript · MySQL · GCP · Kubernetes · RabbitMQ · Docker

Orderhero is a Stockholm-based hospitality technology company powering digital ordering for hundreds of restaurants and chains across Sweden — including Holy Greens, Brödernas, Parken Zoo, Dirty Coco, Freshii, and Skålen. The platform combines self-service kiosks, online ordering, QR-code table service, and kitchen display into a single connected system.

Objective​

Build a digital ordering platform that lets restaurants take more orders, faster, without adding staff — and scale it across hundreds of locations without breaking.

Challenges​​

Scalability under real load

Hundreds of restaurants. Peak lunch and dinner rushes hitting at once. The platform needed to handle high transaction volume across every venue without lag or downtime — or the kitchens would feel it within minutes.

Operational friction at the counter

Selective breeding practices had resulted in a significant loss of genetic diversity, increasing the prevalence of genetic defects and hereditary diseases across breeds.

Guest expectations moved ahead of the industry

Modern guests expect ordering to feel like an app, not a paper menu. Restaurants that couldn't deliver that experience were losing repeat business — and didn't have the engineering capacity to build it themselves.

Solutions

Comprehensive Digital Ordering Platform

We built Orderhero — a multi-application SaaS platform that connects every touchpoint between guest, kitchen, and counter. One backbone, one data model, four guest-facing surfaces.​

ExpressHero — self-service in-restaurant ordering

A fast, plug-and-play self-service app with multiple payment options. Guests order directly from a kiosk or screen, skip the counter queue, and free staff to handle higher-value work.ks.

QR Codes — order from the table

Guests scan, order, and pay from their phone without flagging down staff. Used by hundreds of venues to lift average ticket size and shorten serve time.

Kitchen Display System (KDS)

Real-time order routing to the kitchen, so staff see exactly what to cook and when. Removes the slip-of-paper chaos and keeps kitchen and front-of-house in sync.

Backoffice & integrations

Menu management, statistics, and seamless integration with major payment service providers and POS systems — so restaurants don't have to rip and replace what already wor

Results

Visual representation of  use case
Visual representation of  use case
Visual representation of  use case
Visual representation of  use case

1M​

orders processed across the platform

100s

guest-facing applications unified in one platform

4

core modules unified 
in a single platform

Enhanced Operational Efficiency

Across hundreds of restaurants, Orderhero has measurably lifted average ticket size and shortened serve time. Holy Greens, Brödernas, Parken Zoo, Dirty Coco, Skålen and others have moved a meaningful share of orders to self-service and online channels — without adding floor staff.

Operational cost reduction

The platform has processed over one million orders with the reliability profile usually reserved for fintech infrastructure — running across kiosks, mobile, web, and kitchen displays in parallel.

Enhanced Operational Efficiency

By automating order intake and payment, Orderhero helps restaurants cut labor cost at the counter and reallocate staff to service and kitchen — directly improving margin without changing menu or pricing.

Independence from delivery platforms

OnlineHero gives restaurants a takeaway channel they own, not one that takes 20–30% in delivery commission. Customer Success works with each venue to migrate guests from delivery apps to direct ordering.

"Soprex has proven to be an invaluable tech partner in our journey to redefine the restaurant experience. Their ability to anticipate our needs and deliver cutting-edge solutions has set a new standard in how we engage with our customers and manage our daily operations. Their role extends far beyond coding; they are strategic partners who enhance our capabilities at every step."

Aleksandar Goga

Founder

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